Domains For Sale or To Lease

"Domain names are much more than just a technical shortcut. A short, memorable domain name can make the difference between creating a successful Web presence and getting lost in cyberspace"

A domain name adds credibility to your small business.

Having a unique domain name makes your company look professional. If you publish your site through an ISP or a free Web hosting site, you'll end up with a URL such as www.yourisp.com/-yourbusiness. This generic address does not inspire confidence in a customer like a www.uniquedomain.com domain name does. And since many people don't yet fully trust the Internet and e-commerce, you'll want to do what you can to prove that your small business deserves their money. If you're not willing to pay the money to get hold of an appropriate domain name, why would consumers think you'd put any effort into creating valuable products or services?

A domain name says you're forward-thinking.

Having a unique domain name indicates you're part of the Digital Revolution, and it implies that you're up-to-date on emerging technologies. Whether this is true or not, having your own unique domain name might just put you ahead of your competitors.
A domain name adds mobility to your Internet presence. The control that leasing or buying your domain name gives you, lets you take that name with you if you transfer Web hosts or switch to your own in-house server. If you don't have full control of your domain name, you will have to take a new URL, which will destroy the branding that you built up with your first address.

The right domain name can attract walk-in business.

If you decide to lease or buy a domain name that matches the concept of your business (instead of your exact business name), you might draw Web surfers in search of that topic. For instance, a hardware store that registered Hammers.com might get visitors looking for hammers on the Internet. Also, although search engine results are hard to predict, Hammers.com could show up more frequently in search results when someone searches for information about hammers (B & Q took control of DIY.com and have prospered very well from it).

A domain name builds your brand.

More than anything else, a domain name can increase awareness of your brand. If your domain name matches your company name, it reinforces your brand, making it easier for customers to remember and return. It will also be easier to win business via word of mouth because customers will remember your name and pass it along to friends. Businesses have also been known to change their business operating name to match an available domain - this is probably a more regular occurence than you think!

The bottom line is that a good domain name can go a long way toward generating traffic to your Web site.