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Marketing Your Business - Thinking OUTSIDE The Box

THE GIST:

• Do something completely unexpected in your industry - break the mould, maybe scare a few people into having a laugh!
• Give out this free shopping app (with your brand on it) to all your customers - every time they shop on the internet they will see your brand come up in Google.
• Don't forget to contact your people in real life - use flyers, leaflets and real 'snail mail' when it is needed!
• Don't lose faith - you'll get there!

When things are tough people forget that this is when marketing is MOST IMPORTANT! And things are tough out there...

Marketing a 'branded' business can be a drag... You’ve tried Twitter, tried Facebook but you still feel like you are getting nowhere. Approaching your marketing with branding in mind allows you to create customer engagement and emotional connection. If your business brand is struggling to gain awareness, try a few of these different tactics to increase exposure.

Do something different

Whenever you see a viral video or hear of a highly successful “off the cuff” marketing initiative, try and take time to understand how the initiators formed their thoughts. Put yourself in the role of the most highly paid executive on Madison Avenue, famous for constantly thinking outside of the box and see how you could enhance your position.

If you are in a niche not known for its jocularity, inject some! Maybe you’re an accounting service provider – create a video about something funny and lighthearted around tax time.

Give your clients something - "for free"?

Surprise all your clients and prospects by giving something of great value to them at no charge and also on a regular basis. Look where the next growth area may be in your particular niche and then go out of your way to create a meaty white paper or newsletter.

Don't forget that journalists are often busy too, so your writing might find itself very welcome on an otherwise distracted/busy trade magazine journalist looking for something to fill up their publication!

Direct Mail & Print

Not so much out of the box, but these days everyone is using the Internet for EVERYTHING! If you are trying to reach a local audience, direct mail campaigns can be effective in getting locals to pay attention to your location.

As a new business entity, getting your name out there should be a priority and using mailing services for sales flyers and time sensitive coupons can help generate interest quickly and with a reasonable budget.

CAN'T BE BOTHERED/HAVEN'T GOT THE TIME?

If you can't be bothered with anything tedious, or simply haven't got the time, give them the free shopping App from My Shopping Genie so they or their wives can save money - you can brand the App so your marketing message stays on it - and they will use it every time they buy something on the internet - it presents itself on their browser every time they use Google/Yahoo/Bing to look for their shoes/groceries/hoidays and so on - it certainly helps to get your brand out there in some unusual places!

Whatever you do, don't lose faith

We can all get out of our comfort zone and create change, we just have to believe that we can. Sometimes it really pays to be innovative and try the things that just spring to mind, however crazy.

-PP